2014 Program

Wednesday, October 15 | Providence Park, KeyBank Club
1:00 & 2:00pm
Witness first-hand the renovation which crafted Providence Park into one of the most unique and authentic soccer environments in the country. Hear about the history, structures, strategy and all the fun facts behind Portland's timeless stadium. Additionally, you will learn more about the Park's LEED® Silver Certification and sustainability efforts including the use of energy-efficient lighting and low-flow plumbing fixtures, recycling stations and food-waste composting programs for staff and visitors, subsidized mass transit programs and availability of bicycle racks for fans, utilizing reusable commodities and using green-certified materials and equipment.

Tours will take place at 1:00pm and 2:00pm and will last for 60 minutes. No cost, registration required. Each tour is limited to 30 participants.
The EPA Executive Forum at GoGreen demonstrates the successful cross-sector collaboration of the business and public sector with a panel of "Outstanding Participants" who have achieved award status in the EPA SmartWay Transport Partnership, Food Recovery Challenge, EnergyStar and Green Power Partnership programs from the state of Oregon. Several leading organizations will share their best practices and discuss how free EPA tools and resources helped them achieve the next level of sustainability. Learn from sustainability executives at organizations based in the region by joining us for this special event. *Additional ticket required to attend.
  Kate Kelly | Director, Office of Air, Waste, and Toxics, U.S. EPA, Region 10
Moderator: Kate Kelly | Director, Office of Air, Waste, and Toxics, U.S. EPA, Region 10
Susan Anderson | Director, Bureau of Planning and Sustainability, City of Portland
Richard Beam, MBA, CEP | Director, Energy Management, Engineering & Hospitality Services, Providence Health & Services
Melynda Retallack | Development and Sustainability Director, Redside
Teak Wall | Sustainability Program Manager, New Seasons Market

Thursday, October 16 | Oregon Convention Center, Oregon Ballroom
Panel Session How-To Workshop Panel Session
Registration and Networking
Our region is making a transition to a low-carbon economy and investing in climate-ready communities. Many businesses are already seeing benefits from these investments. Is your business ready to join them? Hear from four local innovators who are increasing demand for their products and services, attracting talent and managing risk through actions to reduce carbon emissions. Join our featured business leaders and a growing list of businesses who support climate action by signing the Oregon Climate Declaration. Your participation will be showcased during the event and championed across the state.
Introduction: Deborah Kafoury | Chair, Multnomah County
Moderator: Carrie Hearne | Oregon Business Partnerships Manager, Climate Solutions 
Eve Callahan | Senior Vice President, Corporation Communications, Umpqua Bank
Tom Kelly | President, Neil Kelly
Jonathan Nicholas | Vice President of Marketing, Moda Health
Engaging people - stakeholders, communities, employees, citizens - is essential for our work in sustainability. There is a lot of talk about engaging: however, there are often assumptions about human psychology that often drive our best efforts. How accurate are they? This Keynote will highlight four central approaches to engagement, to identify where our work tends to focus, and how we can become more truly integrative for optimal results. The focus will be on the psychological dimensions of sustainability, and what we need to know in order to be most effective in communicating, messaging and engaging.
  Renee Lertzman, Ph.D. | Author, Consultant & Director of Insight, Brand Cool  
Sponsored By:
Creativity drives innovation and innovation leads to success. In this session, we bring together leading innovative and sustainable companies that thrive on their employee's creative potential. Key leaders of these companies will reveal the secrets and discuss challenges of fostering innovation within their organizations. They will also share strategies to track the success of their innovation initiatives while showcasing their latest and greatest products.
Introduction: Herman D'Hooge | Innovation Strategist, Intel Corporation
Moderator: Matthew Landkamer | Principal, Coraggio Group
Herman D'Hooge | Innovation Strategist, Intel Corporation
Skip Newberry | President, Technology Association of Oregon
Joe Prewett | Director of Product Management and Innovation, Tillamook
Antonio Zea | Director of Soccer Innovation, adidas
Networking Break
The Future of Sustainable Transportation: Showcase | Ride + Drive Presented by Mercedes-Benz of Portland
Introduction: Benjamin Tait | Mercedes-Benz Brand Specialist, Mercedes Benz of Portland
This very special session will focus on the new report The State of Diversity in Environmental Organizations billed as "the most comprehensive report on diversity in the environmental movement". This report was compiled by a working group of thought leaders on environment and race called Green 2.0. and explores the history of tension between green activism and racial justice and the many attempts at reconcilement. This expert group of speakers will discuss their insight and recommendations for creating action towards this problem.
Moderator: Alan Hipolito | Executive Director, Verde
Dr. Emily Drew | Associate Professor of Sociology and Ethnic Studies, Willamette University
Rashad Morris | Program Officer, Bullitt Foundation
Mychal Tetteh | CEO, Community Cycling Center
Desiree Williams-Rajee | Equity Specialist at Bureau of Planning and Sustainability, City of Portland
This workshop introduces the basics of permaculture (i.e., "permanent culture"), focusing on its core ethics and design principles to guide whole systems thinking. This panel of business leaders will share their experience and insights on application opportunities. The participants will be involved in actively identifying ways to apply permaculture principles to their organizations. Possible incompatibilities will be confronted as we think about the role of business in a "permanent culture." The intention is for participants to walk away with a 30,000 ft level grasp of permaculture and an appreciation of it as a compelling, strategic lens to help businesses go beyond green.
Moderator: David Hall, Ph.D. | Professor, Systems Science Program, Portland State University
Jon Blumenauer | CEO, The Joinery
Sarah Curtis-Fawley | Founder, Pacific Pie Company
Kjell van Zoen | Co-Founder & CEO, Plywerk
Karen Wolfgang | Founder, Independence Gardens
Addressing the link between employee engagement and sustainability is increasingly important in improving business sustainability. Our panel of speakers will tackle this issue head on by sharing tools and strategies that teach employees to understand how their jobs impact their company's sustainability initiatives. Experts will discuss how employee engagement can improve retention rates and foster even deeper employee loyalty.

Sponsored by:

Introduction: Stephen Cahill | Core Faculty, BGI at Pinchot
Moderator: Marsha Willard | Founder, International Society of Sustainability Professionals 
Jerry Beamon | General Training Manager, Shari's Corporation
Jennifer Cregar | Senior Sustainability Manager, Green Mountain Energy
Jennifer Price | Partner, Moss Adams LLP
Lunch & Networking
The Future of Sustainable Transportation: Showcase | Ride + Drive Presented by Mercedes-Benz of Portland
Sponsored By:
Introduction: Margie Harris | Executive Director, Energy Trust of Oregon
Mid-Day Keynote
  Charlie Hales | Mayor, City of Portland
Many of todays growing economic centers are adopting Smart City/ EcoCity principles and technologies as they look to balance economic growth with sustainable development. In this session we look at a new variation of the Smart City, the Competitive City - a financially sound community that promotes the use of new technologies and innovation to foster a vibrant, functional, livable, and modern society of sustainable growth. Experts come together in this session to discuss how Portland measures against other Smart Cities and what we can do to become a Competitive City. We will review case studies in the U.S., Asia and Latin America for lessons learned about successfully striking a balance between six key factors: the economy, the environment, mobility, citizenship, quality of life and management. The conversation aims to examine the approach of holistic enhancement verses bite-sized innovations and how the business community, government and local citizens can advance Portland into becoming a Competitive City.
Moderator: Osvaldo Gonzalez, LEED AP, Assoc. AIA | Sustainable Design Technologist, CH2M HILL
Jennifer Allen | Director, PSU Institute for Sustainable Solutions
Rick Cole | Deputy Mayor for Budget & Innovation, City of Los Angeles
Charlie Hales | Mayor, City of Portland
Thomas Puttman, PE, AICP, LEED AP | President, Puttman Infrastructure, Inc.
SaraHope Smith | Placemaking Director, City Repair Project
Networking Break
The Future of Sustainable Transportation: Showcase | Ride + Drive Presented by Mercedes-Benz of Portland

The NW Earth Institute challenges GoGreen attendees to change one habit that benefits both them and the planet with the EcoChallenge. It's a win-win that's designed to inspire a lifetime of positive change. Join us for an interactive discussion on how you can use the EcoChallenge (a fun, free event) to engage employees or customers in taking on the EcoChallenge.
Rob Nathan | Director of Outreach, NW Earth Institute 
The Federal Trade Commission's (FTC) new Green Marketing Guidelines have fundamentally changed the way green brands can speak about their product features and benefits. gDiapers, one of Portland's home-grown success stories, has just finished a 12-month dialogue with the FTC. gDiapers CEO Jason Graham-Nye, along with experts Carol Pratt of K&L Gates, Eric Friedenwald-Fishman of Metropolitan Group and Buzz Chandler of Asean Corporation will share their expertise, learnings and experience to help to guide your business on an authentic path.
Moderator: Eric Friedenwald-Fishman | Creative Director & Founder, Metropolitan Group
Buzz Chandler | President & Founder, Asean Corporation | National President, Biodegradable Products Institute
Jason Graham-Nye | Co-Founder, gDiapers
Carol Pratt, Ph.D. | Partner, K&L Gates 
Increasingly, positive change requires collective action in the face of entrenched interests and rapidly evolving context. Join Mike Mercer, Renee Lertzman and Scott Lewis as they share proven methods for engaging people in ways that reveal their fears, aspirations and wisdom so they can achieve transformational outcomes. Come prepared to collaborate with peers to explore how you might apply these methods to your challenges.
Moderator: Mike Mercer | Executive Director, NW Earth Institute
Kristen Connor | Senior Vice President & Client Service Officer, Capital Pacific Bank
Renee Lertzman, Ph.D. | Author, Consultant & Director of Insight, Brand Cool
Scott Lewis | Founder & CEO, Brightworks Sustainability
In 2012, each of us generated approximately 4.4 pounds of municipal solid waste every day. Over 65% of 251 million tons of waste ends up in landfills according to the EPA's 2012 report. Once food, consumer goods and plastics reach landfills, the harm has already been done to our environment. In this session, our panelists from various industries discuss strategies that have successfully prevented waste from reaching the landfills.
Introduction: Domenic Calabro | Materials Management and Stewardship Team, Office of Air, Waste and Toxics, U.S. EPA, Region 10
Moderator: David Allaway | Policy and Program Analyst, Oregon Department of Environmental Quality 
Scott Hamlin | Co-Founder, LOOPTWORKS 
Lisa Spicka | Education Director, Sustainable Food Trade Association 
Natalie Reitman-White | Director of Organizational Development, Sustainability, and Trade Advocacy, Organically Grown Company 
Networking Break
The Future of Sustainable Transportation: Showcase | Ride + Drive Presented by Mercedes-Benz of Portland
Closing Keynote
  Adam Werbach | Co-Founder, yerdle 
The sharing economy estimates an annual growth rate of 25% in the upcoming years according to Forbes. Airbnb, Yerdle and Uber are some of the successful sharing economy businesses that thrive on turning individual's assets such as rooms, cars, bicycles or used consumer goods into a revenue stream. This type of business not only generates additional revenue but also provides an opportunity for people to collaborate within their communities. Learn from some of the rising stars of the sharing economy who will speak about why the sharing economy has become a mainstream economic driver. Our featured case studies will discuss the powerful benefits of the sharing economy, including the increase of micro-entrepreneurship, carbon emission mitigation, decrease in landfill waste and social equity empowerment.
Moderator: Noah Heller | President, Bridgetown Media
Jackie Dingfelder | Policy Director, Office of Mayor Hales, City of Portland
Anita Roth | Head of Policy Research, Airbnb
Mara Zepeda | Co-Founder & CEO, Switchboard
Where organizations invest is at least as important — if not more important — than the sustainability of their operations. Oregon Environmental Council (OEC) partnered with UBS Financial Services, Inc. to develop an endowment investment portfolio that is 100% impact. This session will walk attendees through the internal decision-making process of transitioning to impact investing, tools for identifying and prioritizing sustainability criteria, and insight about how impact investing maintains fiduciary responsibility while providing market-rate returns, and the same process can be utilized by any companies. This session will also explore examples of how "shareholder activism", a strategy driving positive change in publicly held companies, is driving change on topics including deforestation, fisheries, and internet privacy.
Moderator: Mark Bateman | Founder & CEO, ENSOGO Analytics
John Wrenn | Senior Vice President of Investments, UBS Financial Services
Jonas Kron, SVP | Director of Shareholder Advocacy, Trillium Asset Management
Colin Price | Director of Research & Market Innovation, Oregon Environmental Council
Oregon breweries are implementing deep sustainability practices in the areas of energy efficiency, solar, water conservation, strategic energy management, waste reduction, recycling, and more. Join us and learn what these breweries have done, the challenges face, their future plans, and how they use these practices to meet their own internal sustainability goals and business goals.
Moderator: Betsy Kauffman | Senior Program Manager, Energy Trust of Oregon
Christian Ettinger | Owner/Brewmaster, Hopworks Urban Brewery
Julia Person | Sustainability Manager, Widmer Brothers Brewing
Kris Scholl | Technical Director, Deschutes Brewery
Hosted Networking Reception featuring Snoqualmie Wines, Finnriver Cider & Full Sail Beer
Sponsored By:  
Friday, October 17 | White Stag Building, Room 152

Many corporations have chosen the GRI Guidelines as their resource for developing sustainability-related disclosures, and many public agencies have followed suit. Determining reporting content requires first evaluating what's important to stakeholders and why it matters. This GRI course will include an overview of common sustainability impacts among public agencies and corporations. This course will be led by ISOS Group Trainer and sustainability expert, Dr. Jeff Leinaweaver. Upon course completion, participants will receive a certificate issued by the Global Reporting Initiative (GRI), the most widely used voluntary framework for sustainability reporting in the world today.

This certification course will train participants on the following:

  • The various definitions of "materiality"
  • What it means to determine what's relevant
  • Tools available to compliment this process
  • Methods for illustrating what matters most

*Space is limited and additional registration is required to attend.

Click here to view the 2013 Program